Environmental Heresies
Maybe it is a too cheap shot, but from a brief blurb I got the following: Brand joined Peter Schwartz, Jay Ogilvy, Napier Collyns, and Lawrence Wilkinson in 1988 to found the Global Business Network. He founded and ran the "GBN Book Club" from 1988 to 2000. GBN explores global futures and business strategy for 90 multinational giants such as Ford, Bechtel, Shell, Morgan Stanley, Hewlett Packard, Swedbank, Dupont, Federal Express, along with government clients such as DARPA. Many of GBN's scenario techniques can be found in the book The Art of the Long View. He still spends a quarter of his time working for GBN.
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