Flimsy Sanity: Environmental Heresies

Flimsy Sanity

In individuals, insanity is rare; but in groups, parties, nations and epochs, it is the rule. - Friedrich Nietzsche

Tuesday, September 06, 2005

Environmental Heresies

Environmental Heresies was written by Stewart Brand - yes that Stewart Brand that many of us admired for editing the Whole Earth Catalog and Coevolution Quarterly publications. In it, he says the population explosion is nonexistent, that nuclear power is the way to go and that genetically modified foods are a big fuss over nothing. Since I have always admired Mr. Brand and his works, I try not to let my preconceived beliefs hamper my ability to see the other side, but I am flabbergasted.

Maybe it is a too cheap shot, but from a brief blurb I got the following: Brand joined Peter Schwartz, Jay Ogilvy, Napier Collyns, and Lawrence Wilkinson in 1988 to found the Global Business Network. He founded and ran the "GBN Book Club" from 1988 to 2000. GBN explores global futures and business strategy for 90 multinational giants such as Ford, Bechtel, Shell, Morgan Stanley, Hewlett Packard, Swedbank, Dupont, Federal Express, along with government clients such as DARPA. Many of GBN's scenario techniques can be found in the book The Art of the Long View. He still spends a quarter of his time working for GBN.

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