Flimsy Sanity: Why Advertisers Target Women

Flimsy Sanity

In individuals, insanity is rare; but in groups, parties, nations and epochs, it is the rule. - Friedrich Nietzsche

Thursday, April 19, 2007

Why Advertisers Target Women

Personally, I hate shopping and would take the blue path. I know lots of women who love malls though.


  • At 7:02 AM, Anonymous Anonymous said…

    If the thing the man was after was a GPS system, some electronics or tools instead of clothes, the map would be reversed.

  • At 8:07 AM, Blogger United We Lay said…

    Women's clothing is often much more expensive for much less fabric and it's infuriating. I wonder why women aren't taking this on as a civil rights issue.

  • At 10:24 AM, Blogger Flimsy Sanity said…

    United: I actually wear things until they wear out (or are so stained as to be unacceptable)after first purchasing them at rummage sales. You can imagine some of the dated costumes I appear in but there are two advantages to being post-menopausal - no one looks at you and you are too old to care about stranger's opinions.

  • At 10:06 AM, Anonymous RJ Adams said…

    Oh, I look at you, Flimsy. I think you're really rather sweet in that yellow and black striped outfit and tophat.

  • At 10:39 AM, Blogger Flimsy Sanity said…

    RJ: No you have me mixed up with the bag lady. I am the one with the stirrup pants with leg warmers and Dr. Scholl wooden sandals.


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